Inbizzy, Abu Dhabi, Istanbul, Abu Dhabi sovereign investor ADQ has formed a strategic alliance with Turkey’s largest e-commerce platform Trendyol, along with Ant International and Baykar CEO Haluk Bayraktar, to establish a new domestic fintech venture in Turkey. The initiative aims to provide streamlined and secure financial services to individuals and SMEs, strengthening the country’s digital economy infrastructure.
A Strategic Push for Financial Inclusion
“We believe this unique alliance will accelerate Turkey’s digital transformation,”said Çaglayan Çetin, President of Trendyol Group.
The new fintech will initially target more than 250,000 small and medium-sized enterprises (SMEs) operating within or adjacent to Trendyol’s ecosystem. By leveraging deep data analytics and e-commerce insights, the platform intends to make digital financial tools more accessible, especially for businesses involved in e-commerce and cross-border trade.
Combining Strengths from Four Powerhouses
The joint venture will be built on a multi-disciplinary foundation:
- Baykar brings AI and cybersecurity capabilities.
- Trendyol contributes e-commerce scale and behavioral data.
- Ant International provides proven fintech technology.
- ADQ supplies long-term capital and regional investment experience.
“With a focus on high standards in risk management and security,we will build a fully domestic fintech infrastructure,”said Haluk Bayraktar, CEO of Baykar.
Timing Aligns with Regional Fintech Momentum
The announcement comes as investor interest in SME lending and digital finance platforms is on the rise across the Middle East and Eurasia. Earlier this week, IHC, another Abu Dhabi-based conglomerate, acquired a regional SME finance platform, reflecting the market’s appetite for non-bank lending models.
The inclusion of Ant International adds global fintech credibility. With its track record in mobile payments and micro-lending, Ant will help scale the platform in a secure and regulation-ready manner.
Why Turkey’s SMEs Stand to Benefit
SMEs represent over 95% of all registered businesses in Turkey, yet many still struggle with limited access to capital, invoice financing, and modern banking tools. The fintech solution aims to:
- Shorten transaction times
- Improve risk management
- Enable flexible working capital solutions
- Foster e-export growth
By providing a tech-enabled, localised financial infrastructure, the venture hopes to act as a catalyst for broader economic development.
A Blueprint for Emerging Market Fintech
This initiative reflects a broader shift toward building regionally led, digitally native financial ecosystems. The ADQ-Trendyol-Ant-Baykar alliance is poised to:
- Transform SME finance in Turkey
- Serve as a model for emerging markets
- Strengthen cross-border collaboration in tech and investment
