Inbizzy, Jakarta, — Indonesian employment platform Pintarnya has raised US$16.7 million in a Series A funding round led by Square Peg, with participation from existing investors Vertex Ventures Southeast Asia & India and East Ventures.
Founded in 2022 by Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan, Pintarnya aims to tackle two critical challenges faced by Indonesian workers: access to job opportunities and safe, affordable financial services.
“Traditionally, mass workers in Indonesia rely on offline job fairs or word-of-mouth networks to find employment, with companies buried under paper applications and candidates rarely receiving responses. For loans, they often turn to family, friends, or even predatory lenders,” said Henry Hendrawan, Pintarnya’s co-founder. “We digitize job matching using AI to speed up hiring and provide workers with safer, more responsible lending options.”
Serving Indonesia’s Blue-Collar Workforce
According to official data , 59% of Indonesia’s 150 million workforce is employed in the informal sector, making it difficult for them to access formal financial services due to the lack of official documentation or verifiable income. Pintarnya addresses this gap by partnering with asset-backed lenders to offer secured loans using gold, electronics, or vehicles as collateral.
Since its seed funding in 2022, Pintarnya has grown rapidly, now serving over 10 million job seekers and 40,000 employers across the country. Revenue has increased nearly fivefold year-over-year, with the company expecting to reach break-even by the end of 2025.
Most users are aged 21–40, with high school or diploma-level education. Designed specifically for blue-collar workers, Pintarnya offers quick-apply options for walk-in interviews, affordable online training, side-gig opportunities, and easy access to financial services.
Expanding Financial Services and Regional Outlook
While job platforms like JobStreet, Kalibrr, and Glints primarily target white-collar roles, Pintarnya focuses on underserved workers in the informal sector.
Currently, lending is the most in-demand financial service on the platform. Pintarnya plans to introduce micro-savings and investment products in partnership with financial institutions to help workers improve long-term financial security.
The new funding will strengthen Pintarnya’s technology and expand its financial services portfolio. With most of Indonesia’s workforce in the blue-collar and informal sectors, the company sees significant growth potential locally and is open to regional expansion when the timing is right.
“Our vision is for Pintarnya to become the everyday companion for Indonesian workers — not only helping them earn a living but also enabling them to plan, grow, and upgrade their lives,” said Hendrawan. “We want to be the first stop when someone looks for a job, learns new skills, or makes financial decisions.”
