Inbizzy— International Desk, Audi’s future Formula 1 team, which will make its debut in the FIA Formula One World Championship in 2026, has officially named global fintech leader Revolut as its title partner. The partnership marks a powerful alignment between two innovation-driven brands seeking to challenge convention and reshape their respective industries.
This strategic alliance will integrate Revolut Business into core team operations and enable seamless fan experiences through cashless payment systems, exclusive merchandise access, and digital-first engagement.
Audi’s Strategic Bet on Formula 1 and Global Reach
- CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG, Gernot Döllner, emphasized that Audi’s participation in Formula 1 is not merely a racing project, but a strategic step and Audi’s focus on building connectivity between vehicle technology, brand growth, and the economic opportunities offered by Formula 1 in the transition towards sustainable energy. On the official website, Döllner stated:
“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Engineering a New Era with Revolut
Responding to this partnership, Jonathan Wheatley, who will lead the Audi F1 team as Team Principal starting in the 2026 season, offered a strategic perspective on the synergy between competitive spirit and digital sophistication. Wheatley highlighted how this partnership not only impacts the team’s performance but also fan engagement in an increasingly digital and interactive era of Formula 1.
“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Fintech Meets Formula 1: A Vision Beyond the Grid
From a fintech perspective, this partnership is a major step for Revolut in expanding its global reach. Revolut CEO Nik Storonsky sees this collaboration as an opportunity to unite two worlds, namely digital finance and elite motorsport, in a shared vision for the future. Storonsky also emphasized that this collaboration is not just about branding, but a concrete step that aligns with the core values of both organizations — innovation, speed, and a future-oriented approach.
“This is a monumental partnership for Revolut and the future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.
Formula 1: The Ultimate Global Stage
With over 820 million fans and 1.6 billion TV viewers during the 2024 season alone, Formula 1 continues to serve as one of the most influential platforms for brands seeking worldwide exposure. The Audi-Revolut partnership comes at a time when the sport is embracing cleaner technologies and more immersive fan experiences, creating fertile ground for breakthrough collaborations.
As Audi prepares to hit the grid in 2026, backed by a fintech partner with equal ambition, all eyes are now on how this alliance will shape the future of motorsport — and financial innovation.
